Google understands that consumers want fast access to information, products, and services. Consequently, it rewards websites that load quickly. That’s why Website speed optimization is so important these days.
The faster the page loads, the higher conversion rates It will have. According to the Hubspot research, 1 second delay means 7 percent reduction in conversions. For instance, a page slowdown of 1 second could cost Amazon $1.6 billion in sales each year.
Let’s take a look at a few ways in which you can use website speed optimization to your advantage.
What Is Website Speed?
Web performance refers to the speed in which web pages are downloaded and displayed on the user’s web browser.
The average load speed across all industries and countries is about 8.66 percent, but the recommendation is to reduce that time to three seconds or fewer.
Here are some website to checkout your website speed :-
2. Pingdom (Website Speed)
3. PageSpeed Insights
Website Speed Optimization : A Guide To Speed Up Your Website 
1. Optimize the size of images on your website
The best way to reduce the image size without compromising its quality is to compress images using such tools as ImageOptim, JPEGmini, or Kraken. The procedure may take a bit of time but it’s worth it.
The easiest website speed optimization tip for images is to upload the smallest possible version of your image for your site. Let’s say, for instance, that your blog pages are 700 pixels wide. You’d want to restrict your images to that width for optimal speed. Just make sure they’re not too small. If your images look distorted or pixelated.
2. Use a Content Delivery Network (CDN)
The CDN server closest to a user is known as the “edge server” — when people request content from a website served through a CDN, they’re connected to the closest edge server, ensuring the best online experience possible.
CDNs distribute your content around the world in different data centers. Today this is a common service offered by cloud providers and for very little cost or free.
4. Use Website Caching
There are lot’s of plugins in the market. I will suggest you to use W3 Total Cache.
W3 Total Cache can make your site load much faster. When someone visits your website, the plugin caches elements of your site for future visits. That way, they load quicker.
5. Add Gzip Compression
Gzip is a method of compressing files (making them smaller) for faster network transfers. Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time.
So, These were the few steps you can use in your website to do website speed optimization
You want your visitors to get your content quickly and navigate to different pages as smoothly as possible.
I myself use plugins like W3 total cache and WP-Optimize. I will suggest you to use them as they give the best results and helps you in increasing speed and doing website speed optimization
Ready To Knoowmore – Checkout our article on 5 Categories Of Blogs You Must Consider Before Writing A Blog