If you are new to the blogging world, There’s a pretty good chance that you have heard about the term “backlinks in SEO”. So, you must be wondering what are backlinks and why are they so important.
Well, that is what we are going to discuss today in this article. You will also learn how to start getting backlinks for your site.
What are backlinks in SEO?
A backlink is a link that directs you from one domain to another. In simple words, a backlink is an incoming link from some external site to your site.
For a better understanding, you can have a look at the example given below:-
For example – There are two sites – one is ‘A’ and the second one is named as ‘B’. Somehow the author of ‘B’ gets a link to his website on site ‘A’ which is called a backlink for site ‘B’. This is one of the examples for backlinks in SEO.
Dofollow and Nofollow links
Before we discuss the importance of backlinks in SEO, You should first know the difference between Dofollow and Nofollow links.
Nofollow links- Nofollow link is a link which is linked to another websites, but the link has nofollow tag. The nofollow tag tells the search engines to ignore the link. Hence the nofollow links does not contribute to the ranking of your page.
Dofollow links- By default, all the links that you add to your blog post are dofollow links, unless they are modified to be no follow links (Manually or automatically). Dofollow links helps your search engine rankings.
Note:- As a user, it is not possible for you to tell the difference between a nofollow and dofollow link. You should try to build dofollow links whenever possible.
Importance of backlinks in SEO?
Earlier, Backlinks were not something to pay attention to, but once the Google’s penguin algorithm was rolled out, it became very important for a website to create backlinks in order to get traffic.
The websites that have higher quality backlinks are most likely to get a better ranking on Google.
Some of the advantages of backlinks are mentioned below:-
1. Improves ranking on search engines
As discussed earlier, high quality backlinks contributes to the ranking of your page on Google’s Search Engine. In fact, Google has confirmed that links are the #1 ranking factor and said that, ranking without link is very hard. Just to give you an idea, let me explain it you with an example.
For example- If i take a particular topic and if I enter the same term in ahrefs keywords explorer, then you can see that the higher ranking pages have plenty of backlinks.
Thus, backlinks will help you to get more traffic and eventually increase your ranking.
2. Referral Traffic
Referral Traffic is basically generated by people who get access to your site through inbound links. It covers a large percentage of your total traffic.
So backlinks in SEO allows you to get referral traffic which can be really helpful for your site in the initial stage.
3. Increases credibility of your site
Not only backlinks brings traffic to your site, but they also increase the credibility of your website. If you are consistently providing useful information, it will help you to create a brand authority of your site.
4. Faster Indexing
Backlinks help in faster indexing of your site, as search engine bots can discover backlinks of your site from existing webpages. The faster your site is indexed, the more traffic you are going to get.
Now comes the important part….
How to start getting backlinks?
So let’s discuss some of the effective strategies to start getting backlinks for your blog.
1. Write good content
In my opinion, writing good content is the #1 strategy to get backlinks for your blog. It is very important to keep in mind that the best quality backlinks come from other websites.
So, If you want other websites to link to you, then you will need to give them a reason. By posting good content on your website, your content will become more popular and the more backlinks you are likely to get.
2. Make guest posts on different blogs
Initially you can have a hard time in finding sites to post your guest blog. But, there are many sites that will accept to publish your article. Make sure to guest post on blogs related to your website’s niche.
Making a guest post on your related blogs gives you a valuable backlink which helps in generating more traffic.
3. Ask for backlinks
This is one of the easiest and simple ways to get a backlink for your blog. You can simply ask your friends, relatives, clients for a backlink (They should have a blog or a site).
As mentioned earlier, make sure that the backlink comes from a website that is relevant to your niche.
4. Utilise your social media
It’s no secret that almost every blog or a site has a variety of social media accounts. By posting links to your social media, you will not only have a high quality backlinks, but it may also encourage your visitors to share your content.
At last, I would just like to say that backlinks in SEO are the backbone of your site and they play a major role in ranking your website.
I hope this article helped you in understanding the concept of backlinks. If you have any further questions about this topic, feel free to comment below and we will be happy to assist you.
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