There are lots of different criteria that affects your website’s overall performance. However, domain authority is one of the most commonly used SEO metrics to evaluate the relevance of a website.
The higher the domain authority of your website, the higher rank search engines give it. Domain authority of a website ranges from 1 to 100.
What Is Domain Authority?
Domain authority is a metric which was created by Moz to predict website’s ability to rank on search engine pages. In order to calculate a website’s domain authority, moz accounts over 40 factors like inbound links and the number of linking root domains.
Typically, A new website with few inbound links have a domain authority of 1.
How to check domain authority?
You will find many domain authority checker online which you can use to check your website’s domain authority. You can use Moz open site explorer where you can type your domain address and it will show you the statistics of your domain.
In case you are using the Chrome or Firefox browser, you can use MozBar extension to check the domain authority and page authority of your domain.
As discussed, Moz uses over 40+ signals to calculate a website’s domain Authority..
How to improve domain authority?
These factors will have the maximum impact on your website’s domain authority.
Earn More Links
Remove Bad Links
Strengthen Your Internal Linking Structure
Write Good Content
1. Earn More Links
Earning high quality links from websites with high authority score is crucial for your domain authority. You can ask other relevant websites to link with your content. Make sure that the linked website has a high domain authority score. Try to earn as many backlinks as you can.
2. Remove Bad Links
Not all links are good for your site. A bad link may affect your rankings on the Google search engine. So, whenever a bad link is pointing to your site, make sure you get it removed.
3. Strengthen Your Internal Linking Structure
One of the easiest ways to increase your domain authority is by creating a strong internal linking structure. Whenever you publish a new post, make sure to link it with 2-3 other post on your blog. This will also pass link juice from your old posts to the new one.
4. Write Good Content
To boost your website’s traffic you must attract a loyal audience and the only way to attract them is by writing high quality content. This will also get you organic backlinks from other websites in your industry. This is probably the hardest way but at the same time very effective.
The content of your website is the most important part for increasing your website’s domain authority. You can simply follow the tips that we have mentioned in this article.
So be patient, write good content, create quality backlinks and eventually your domain authority will start climbing upwards.