LSI keywords plays a crucial role for achieving a higher ranking on Google. In fact, Google has himself pointed that by using such keywords, your site will typically rank better. By using these keywords in a right way, you are most likely going to attract traffic into your site.
So, if you have not heard about LSI keywords, then this article will help you in improving your knowledge and ultimately, help you to get a better ranking.
What is LSI keywords?
LSI (Latent Semantic Indexing) keywords are those keywords which are related to the main keyword that you search for on search engines like Google, Bing etc. In simple words, they are keywords that are related to your main term (Focus Keyword).
It could be a synonym or a related keyword of your primary keyword. For a better understanding, Let me explain it to you with an example :-
Let’s say my focus keyword is “MacBook” and “Apple” is an LSI word for MacBook that I can insert in my article.
Why you should use LSI keywords?
There are several benefits available for using LSI keywords in your blog post. Some of the advantages are mentioned below:-
1. Target’s more keywords
LSI keywords help you in targeting more keywords, Thus making your content unique and relevant to your niche. By using such keywords, you can also avoid keyword stuffing.
2. Keeps you safe from Google penalty
As mentioned earlier, LSI keywords helps you in avoiding the practice of keyword stuffing. For example:- let’s say you are planning to target “iPhone 7 Headset” as your main keyword, then you can also insert “iPhone 7 Mic” as an LSI keyword. This way, your blog will remain safe from any kind of Google penalty.
3. Reduces Bounce Rate
A huge bounce rate will lead to a negative impact on your site. LSI keywords allows you to rephrase the main keyword in several different ways which helps in maintaining the interest of your users.
4. Improves your ranking
In a article, search engines check for LSI (Latent Semantic Indexing) keywords while indexing the content of your website. They use these keywords to determine the quality of your content. So, make sure to include primary and LSI keywords, as it will give you the best chances of ranking higher in Google.
How to find LSI keywords?
Here I have listed some of the best options to find LSI keywords in a quick way.
1. Google Autocomplete
The Google autocomplete is one of the major tools for generating LSI keywords and, in my opinion the number 1 source for finding keywords.
As shown in the image above, Whenever I search for “iPhone vs”, the search engine shows some of the recommendations such as “iPhone X vs iPhone XR”, “iPhone X vs iPhone XS” and many more.
Similarly when you write any keyword in search query field, it will automatically show you the LSI keywords related to your primary keyword.
2. LSI Graph
LSI graph helps you in finding the LSI keyword for any particular term in under 10 seconds. It is pretty simple to use, as you just have to enter your keyword in search box and click on generate and, it will show you the list of keywords as described Above.
3. Related search
Related search section is shown at the bottom section of the search engine page. For example:- when I search “iPhone X” on Google, at the bottom of the page you can see the different searches related to “iPhone X”. You can consider the searches for finding potential LSI keywords.
4. Google keyword planner
Google keyword planner is one of the best LSI keyword researching tool out there. It not only shows you the related keywords but also shows the average monthly searches, competition and CPC. You can make the most out of Google keyword planner by using this tool in a right way.
So now, That you have read the fundamentals of latent semantic indexing keywords, make sure to avoid keyword stuffing as it is one of the most common mistakes made by a beginner in the blogging world.
So, Go ahead and implement these techniques in your site to provide a better experience to both, the site visitors and the search engine.
I hope this article helped you in understanding the concept of LSI words, if you have any further questions, you can feel free to comment below.
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